Mission

Empower the business community in the Emirate and provide an environment that fosters economic activities to achieve the highest levels of prosperity and sustainable economic diversification.

Strategic Goals

The Primary Goal

Supporting Economic Development and Encouraging Entrepreneurship

• Providing a stimulating and supportive environment for entrepreneurship and qualifying national competencies in various economic fields.
• Building partnerships and developing collaborative relationships to enhance economic growth in the emirate.

The Second Goal

Enhancing the Competitiveness of the Emirate and Attracting Investment

• Providing proactive services to the business community, ensuring their inclusiveness and integration with global best practices.
• Developing the legislative framework to ensure alignment with global changes, the prosperity of economic sectors, and the attraction of investments.

The Third Goal

Achieving Financial Sustainability and Managing Institutional Resources Efficiently and Effectively

• Empowering and investing in human capital, ensuring its sustainability, enhancing its efficiency, and promoting a stimulating and positive work environment.
• Sustainability of financial performance and ensuring optimal utilization of resources.

The Fourth Goal

Employing Innovative Practices and Digital Transformation for Services and Operations

• Enhancing Innovation and Readiness for the Future and Supporting Digital Transformation within the Institutional Work System.

Core Values

• Pioneering and Innovation
• Leadership and Teamwork
• Partnership and Integration
• Flexibility and Proactivity
• Readiness for the Future
• Global Sustainability