The "Red Fortress of Crafts" festival, which is held under the slogan "Our Heritage is a Sustainable Industry" and organized by the Ajman Business Women Council (AJBWC), had a great turnout of community members. The festival included a wide range of accompanying events and workshops with a view to raising awareness and introducing traditional and handmade UAE crafts, and discussing ways to transform them into competitive innovative projects and products at the local and external levels. The Festival’s activities held in Al Manama Museum Park were attended by Dr. Amna Khalifa Al Ali, Chairwoman of the AJBWC and Board member of the Ajman Chamber of Commerce and Industry (ACCI), H.E. Salem Al Suwaidi, Director-General of Ajman Chamber, and a number of officials of government entities and business owners, as the Festival received more than 200 visitor. The Festival’s activities began with a discussion session entitled "From Craft to Sustainable Industry" moderated by Dr. Amna Khalifa, with the participation of Ms. Fatima Ahmed Al Mughni and Ms. Maryam Abdullah Al Shehhi, during which Dr. Amna Khalifa stressed the importance of the workshop and its role in exploring handicrafts and traditional crafts from a modern perspective and ways to upgrade these crafts into investment industries and sustainable professions that provide innovative products. She explained that the UAE community is keen and adherent to traditional and handmade crafts as an integral part of the UAE heritage, so the Festival seeks to provide an interactive platform capable of transforming traditional crafts into successful competitive crafts and industries with an encouraging economic return. The Festival's activities included also a number of workshops specialized in handicrafts, including the "Design Identity and the Modern Application of Traditional Crafts" workshop, the "Palm Frond Weaving" workshop, the "Quraizah Burqa’a" workshop, the "Kohl Making" workshop, the "Henna Pounding" workshop, and the "Sheel Pounding" workshop." A specialized workshop entitled Design Identity and the Modern Application of Traditional Crafts" workshop was presented by Tamashee Company, where the attendees were briefed on the Company's products and its keenness to provide modern products that keep pace with preserving identity and representing culture by adopting new methods in the traditional industry of local products. The Festival also included an exhibition accompanying a group of businesswomen and project female owners, where the products of the exhibition varied between traditional products, such as perfumes, dukhoon, clothes, accessories, gifts, food, drinks, and other products.