Dr. Amna Khalifa Al Ali, Chairperson of the Ajman Business Women Council (AJBWC), has reported that the AJBWC is intensifying its efforts to expand the reach of its "Feasibility Study and Project Evaluation" service, provided in cooperation with the Rowad Specialized Center for Professional Development. The number of projects benefiting from this program has reached 37 this year for businesswomen members of the AJBWC. She highlighted the importance of feasibility studies as a vital tool to assist businesswomen in transforming their ideas into successful projects and competitive products. These studies provide a comprehensive and accurate assessment of the project's viability, development opportunities, strengths, and risks. Dr. Amna Khalifa emphasized the AJBWC's efforts to diversify its services and programs aimed at council members and businesswomen, with the goal of enhancing their capabilities, providing support, guidance, and training, encouraging innovation and skill development, and assisting them in overcoming challenges they face in managing their commercial and industrial businesses in coordination with relevant entities. The Economic Advisor, Salem Hassan Al Ghafri, Founder and Director of the Rowad Specialized Center for Professional Development, has conducted a series of meetings with project owners to evaluate the feasibility of each project individually through a "comprehensive analysis that includes market, technical, financial, efficiency, and competitiveness studies, as well as risk assessment, environmental impact, development opportunities, sustainability, etc." Al Ghafri emphasized the importance of feasibility studies and their role in providing a comprehensive overview of the project, its workflow, and improvement opportunities. These studies also help identify market needs, competitiveness, and potential risks to avoid them, as well as determine costs, potential profits, and provide solutions and alternatives to ensure the sustainability of projects and increased profitability. Dr. Amna Khalifa invited the AJBWC members and those with ideas and projects to take advantage of the AJBWC's diverse services and initiatives, including the "Rioqi Initiative, Rofof Initiative, My Car Initiative, Plant and Harvest Initiative, Sports Platform, Business Clinic, Feasibility Study and Project Evaluation Service, and ZAAM Initiative."