The Ajman Chamber of Commerce and Industry (ACCI) launched an “innovative community electronic platform” with the aim of providing an interactive channel to encourage the private sector to participate in community initiatives and events, during the Ajman Chamber’s participation in the activities of Innovation Week in Ajman within the UAE Innovation Month - UAE Innovates 2024, at Ajman Marsa. The platform was launched by Nasser Al Dhafri, advisor to the Office of the Chairman of the Board of Directors of ACCI, and the Innovation Month team at Ajman Chamber. Al Dhafri revealed that the platform available on the Ajman Chamber website www.ajmanchamber.ae includes a wide range of community initiatives implemented by the public benefit sector, so that it provides the opportunity for private sector establishments and business owners to view all the initiatives presented and choose the most suitable ones to participate or provide appropriate support. He stated that the "innovative community electronic platform" came in line with the Ajman Chamber's strategic goal of encouraging economic establishments to adopt social responsibility practices and provide a sustainable link channel between Ajman Chamber members from private sector establishments with public benefit entities in Ajman, with a view of improving the quality of life and supporting community work in general.