Ajman Chamber concluded its participation in the fifth edition of the Ajman Government summer program, "Our Happy Summer," with a workshop on "The Power of Branding," to raise awareness of the importance of branding and its impact on the success and sustainability of projects and to empower participants with the basics of designing a successful visual identity. The workshop was attended by Abdullah Abdulmohsen Al Nuaimi, Acting Director of Government Communication, and Najla Al Dhafri, Head of the Public Relations and Events Department at the ACCI. The workshop was presented by Ahmed Fathey, from the Information Technology Department, in the presence of a group of members of the "Our Happy Summer" program, at the Thara Entrepreneurship Hub. The workshop delved into the definition of branding and its pivotal marketing role in ensuring a company's sustainability and fostering sales growth and provided a detailed explanation of the essential components of a brand, such as the "name, logo, design, color palette, and more." Additionally, the workshop outlined the steps involved in constructing an effective brand that accurately reflects the project's identity and mission. The workshop also explored the latest strategies and trends in branding, showcasing prominent and innovative brands as examples and the impact of a brand on customer trust and loyalty. Furthermore, participants were introduced to the most advanced AI tools and innovative programs employed in brand creation and development. The Ajman Chamber emphasized its commitment to implementing an annual training plan in collaboration with government and private sector partners, as well as industry experts, to enhance the skills and capabilities of young people and entrepreneurs.