Ajman Chamber participated in the inaugural of "Abu Dhabi Business Week (ADBW)", with the aim of fostering collaboration, exploring best practices, and promoting innovative initiatives that empower small and medium-sized enterprises. The event also focused on enhancing innovation and sustainability across various sectors. Ajman Chamber was represented by H.E. Maher Tarish Al Alili, Member of the Board of Directors and Vice President of the Emirates Association for Franchise Development (FAD). During the "Abu Dhabi Business Week", H.E. Maher Tarish Al Alili participated in the launch of the new brand identity for the FAD, in the presence of H.E. Noor Al Tamimi, ADCCI's Board member and Chairperson of the FAD. H.E. Al Alili emphasized that the franchising sector is a primary driver of economic growth and entrepreneurial development. He explained that the FAD's new brand identity is underpinned by an innovative vision that aligns with the sector's aspirations and future goals. The rebranding aims to solidify the FAD's position as a comprehensive platform supporting entrepreneurs and franchisees, providing them with the tools and programs necessary to expand their businesses and projects. The launch of the new brand identity coincided with the 10th anniversary of the FAD to reinforce the FAD's pivotal role in empowering entrepreneurs, facilitating the expansion of brands, and enhancing their sustainability and growth. Ultimately, these efforts contribute to the overall economic development of the UAE.