As part of its efforts to diversify its qualitative programs and initiatives and enhance the role of private enterprises and entities towards the society members, the Ajman Center for Social Responsibility (Ajman CSR) launched the "School Bag" initiative in cooperation with the "Apparel Group", which is intended to distribute more than 1,200 Skechers school bags to students of the Manar Al Iman Charitable Foundation, including all academic levels. The Initiative was attended by Nasser bin Ali Al Junaibi, Executive Director, Hareb Al-Ariani, Secretary-General, and Fatima Al-Matrooshi, Director of the Department of Educational Affairs from the Manar Al-Iman Charitable Foundation. Nasser Al Dhafri, CEO of the Ajman CSR, stressed the importance of this Initiative and its role in realizing communication and cooperation between the Center’s partners, including public entities and private enterprises, explaining that the Ajman CSR seeks to motivate and encourage private enterprises to launch and undertake initiatives that serve society members as well as achieving business sustainability. He also explained that the Ajman CSR is keen to increase and diversify the its partnerships with all concerned authorities inside and outside the UAE, which are concerned with activities and areas of responsibility, to exchange experiences and learn about best practices and innovative methods of application. For his part, Nasser bin Ali Al Junaibi, Executive Director of the Manar Al Iman Charitable Foundation, thanked the Ajman CSR and Apparel Group for implementing the Initiative, praising its importance and role in putting a smile on the students' faces. He also valued the partnership between the Manar Al-Iman Charitable Foundation and the Ajman CSR and the implementation of joint activities that keep pace with the Foundation's directions by providing an encouraging educational environment that enables students to realize outstanding academic achievement and prepare a creative and innovative generation. It is worth noting that the "School Bag" initiative is the second initiative implemented by the Ajman CSR in cooperation with the "Apparel Group", as part of the two parties' emphasis on intensifying cooperation and partnership to implement pioneering initiatives for the society members.